Introduction

As part of Robeco’s broader digital transformation, the organization undertook a full rebuild of its global website — robeco.com. The ambition was not simply a redesign, but a fundamental modernization of the underlying technology stack, content management approach, and data infrastructure — moving to a cloud-native, headless architecture built for scale and flexibility.

The Challenge

Robeco’s existing website was built on a legacy infrastructure that could no longer support the pace of digital innovation required. The organization needed a future-proof digital ecosystem that could handle global content, integrate with its data and marketing platforms, and be managed efficiently by a distributed team of stakeholders.

The key challenges were:

• Legacy infrastructure limiting speed, flexibility, and integration with Robeco’s growing digital ecosystem
• Need to define and execute an RFP process to select the right technology partners and solutions for a complex, global website rebuild
• Managing a large, cross-functional team of approximately 15 developers and business stakeholders across design, content, data, and IT
• Implementing a fully new technology stack — including Azure, Mulesoft, Contentful, and a MACH architecture (Microservices, API-first, Cloud-native, Headless)
• Ensuring data integrity and frictionless data sharing between the new web infrastructure and Robeco’s existing data and CRM platforms
• Aligning business, marketing, compliance, and IT stakeholders on a shared digital strategy and delivery roadmap

What We Delivered

As Sr. Project Manager, Starling Consultancy led the full program from RFP through to go-live:

• Initiated and managed the RFP process to select technology partners and solutions for the new website infrastructure
• Led a cross-functional team of approximately 15 developers and business stakeholders across design, content, data, and IT
• Oversaw the implementation of a fully new web stack based on MACH principles — Microservices, API-first, Cloud-native, Headless — using Azure, Mulesoft, and Contentful as core components
• Managed the data input and integration layer, ensuring frictionless data sharing between the new CMS, the data platform, and downstream systems
• Maintained alignment between business stakeholders, data architects, and the delivery team throughout the program
• Ensured the new digital ecosystem was delivered on time, within scope, and built to support Robeco’s long-term digital strategy

The Result

The new robeco.com was successfully launched — a modern, scalable, and future-proof digital platform. Key outcomes:

• A fully rebuilt digital ecosystem based on MACH architecture, enabling rapid iteration, global scalability, and seamless integration with marketing and data platforms
• A cloud-native infrastructure (Azure) that supports Robeco’s digital transformation ambitions and reduces dependency on legacy systems
• Improved content management capabilities through Contentful, enabling the marketing team to operate with greater speed and autonomy
• Frictionless data sharing between the website, CRM, and data platforms — supporting a more connected and data-driven customer experience

Does this resonate with your challenges?

Whether you are implementing a new data platform, transforming your digital ecosystem, or scaling an IT delivery team — we would love to hear what is keeping you up at night.